Insights

Real observations, practical takeaways.

✨ Latest from TradeFusion

New articles appear here first — then shared on LinkedIn and Facebook.

Systematic supplier evaluation
📅 New article · May 26, 2026

Not Familiar with a Product? Here's My Systematic Approach to Find the Right Chinese Supplier for You

A six‑step framework I developed to evaluate manufacturers — even for product categories I've never worked with before.

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Video call meeting with supplier
📅 New article · April 16, 2026

From Transaction to Partnership:
One Simple Move Most Buyers Don't Make

A low‑cost strategy that turns a trial supplier into a long‑term partner.

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AI Show Beijing 2026
📅 New report · March 24, 2026

AI Show Beijing 2026: What I Saw, What I Learned, and What It Means for European Channel Partners

A firsthand look at the robotics landscape in China — from wheeled workhorses to humanoid wonders, and what European buyers need to know about sourcing, data privacy, and market readiness.

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Strategic Pivot
📅 First published on LinkedIn · Feb 6, 2026

I Hit "Pause" on a Trade Show Agency Offer. Here's Why.

Service Reliability Insights Series | Final Insights
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Anatomy of Reliability
📅 First published on LinkedIn · Feb 3, 2026

From "It Can't Be Done" to Seamless Setup: What a Great Supplier Actually Looks Like

Service Reliability Insights Series | From Micro Cases to Macro Strategy
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Systemic Breakdown
📅 First published on LinkedIn · Jan 29, 2026

From Wrong Engraving to an Invoice That “Can’t Be Canceled”: A Textbook Case of Total Systemic Failure

Service Reliability Insights Series | From Micro Cases to Macro Strategy
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Broken Promise
📅 First published on LinkedIn · Jan 26, 2026

A Water Heater, 8 Days Unfixed: A Personal Lesson in Broken Service Promises

Service Reliability Insights Series | From Micro Cases to Macro Strategy
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Over Promise
📅 First published on LinkedIn · Jan 12, 2026

Why Do Many Suppliers Often "Over-Promise"? The Truth & How to Respond

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